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Health is Global – UK Global Health Strategy

“Health is Global” the United Kingdom’s (UK) Global Health strategy was launched in September 2008 because, in today’s globalised and inter-dependant world, health has become a global issue.1 A recently launched outcomes framework focuses on three areas: global health security; international development; and trade for better health.2 Global health security …

Nudge

Behavioural insight, also known as ‘Nudge’, after the book by Thaler and Sunstein,1 is based on behavioural science and economics.  ‘Nudge’ is sometimes called libertarian paternalism. The use of nudge in health is rooted in the idea of influencing our behaviour without compulsion e.g. by using subconscious cues to ‘nudge’ …